Our client, a leading pharmaceutical company, is hiring a Media Tracking Lead consultant on a contract basis.
Work Location
Lawrence Township, NJ/Hybrid
Summary
50% on-site
Day to day activities of the media tracking lead.
o Process media tracking workbooks (provide query string parameters to all media links)
o Maintain Media Tracking Workbook (updates + add to Workfront and Claravine)
o Work with global team to create trackable URLs and define the process to request Soft-Logins and Deep Links.
o Define and update the media tracking process for each channel. Communicate changes to all production teams and agencies.
o Create codes for all tactics, as necessary (offer, media, opt out).
o Work with Adobe Analytics team or BI&A to help teams find their data.
o Work with Adobe Analytics team to help agencies learn to AA
o Provide ad hoc training on specific channel tracking.
o Manage, and update as needed, Claravine: access, training, capabilities
o Troubleshoot tracking errors, including site redirects, QR codes, 404 error pages, dynamic variables in trackable URLs, CID mapping, Claravine, etc.
o Aligning 3P data streams with FICO data (Mapping of Brand, Indication, Offer Code, etc.)
o Meet with agencies and CSCAN to troubleshoot errors in data sharing. (Ranges from twice weekly to bi-weekly)
o Functional Specification Documents: create new FSDs for new channels or new vendors and keep current FSDs updated and aligned across 3 teams (EDCM, BI&A, CSCAN).
o Facilitate onboarding of vendors to the data sharing process: 1. FSD creation and alignment (Vendor, BI&A, CSCAN) 2. Access to S3 bucket or SFTP 3. Troubleshooting access issues. 4. Confirming test files have been sent to the DEV bucket. 5. Confirming final production files are being sent to the PROD bucket.
o FIAs
o Check SFTP when data is received and confirming that BI&A receives such data on a monthly cadence.
Pay: $55