Direct hire / Full time / Onsite
Our client, a global medical devices company, is hiring a Social Media Manager for a full time/direct hire position within their company.
Work Location: Naples, FL 34108
- Generous relocation package available.
Main Objective:
The Social Media Manager leads the development and execution of social media strategies for all channels. This role is highly collaborative and requires the ability to deliver creative social media content that increases brand awareness and aligns with overall business objectives.
Essential Duties and Responsibilities:
- Lead the development and execution of social media campaigns and initiatives as a key component of overall strategic communication plans.
- Cultivate operational and procedural structures to support scalability and efficiencies for growing social media programs.
- Provide strategic guidance and recommendations to business partners and stakeholders on social media best practices for product marketing/promotion and patient education.
- Manage team of social media content developers and partner with cross functional creative teams to produce engaging visual content and post copy for various audiences.
- Serve as subject matter expert and stay abreast of all relevant social media trends, opportunities and best practices; continually explore new creative approaches and strategies for social media content.
- Oversee the social media monitoring program; report on trends in sentiment and develop timely responses as needed.
- Collaborate with Digital Advertising team on the development and execution of paid social campaigns.
- Manage social media editorial calendar and posting cadences for channels; oversee all established team processes for effective project management, approvals and delivery.
- Aggregate relevant and timely content for social media advocacy program.
- Analyze performance and effectiveness of all organic and paid social media campaigns and activities.
- Ensure all social media content aligns with regulatory, legal and compliance regulations and considerations for the medical device industry.
- Serve cross functional roles within Corporate Communications, as needed or assigned.
Education and Experience:
- Bachelor’s Degree required, preferably in marketing, communications or related field
- 5 years of experience managing social media platforms for business
- Experience managing a social media team in a corporate environment
- Medical device and/or consumer product industry experience preferred
- Experience with Hootsuite or similar enterprise platform preferred
Knowledge and Skill Requirements/Specialized Courses and/or Training:
- Strong business acumen with ability to incorporate insights from the business into content creation and overall creative output
- Ability to be resourceful and handle multiple stakeholders with changing priorities
- Deadline- and detail-oriented with strong initiative and the ability manage multiple projects/processes in a fast-paced, dynamic environment
- Exceptional interpersonal, communication and presentation skills
- Experience working successfully with cross-functional teams
- Exceptional time and project management skills
- Foreign language skills such as Spanish and German a plus
Machine, Tools, and/or Equipment Skills:
- Macintosh or PC platform
- Adobe Creative Suite (In Design, Photoshop, Illustrator, Dreamweaver)
- Microsoft Office (Excel, Word, PowerPoint)